2023 Conferences


Hear us roar!

3rdPlus is a thought leader in the aging services industry.

We want to shout from the mountaintop about all the ways we can help your senior living communities thrive. From marketing to dining to sales, we’re getting noticed for our big ideas that generate results!

Join us for one of our speaking engagements where we will share valuable tips, insights, and best practices.

Can’t make it? No problem.

Once the live events are completed, we will offer complimentary online webinars on the same subjects below. 

Want us to speak to your team or conference? Send us an email at ideas@3rdPlus.com.

Upcoming 2023 Conferences

LeadingAge Pennsylvania 2023 Fall Finance Conference: Oct 31 - Nov 1

Hear us speak Wednesday, Nov 1 at 2:30 p.m. about "Occupancy Now! How CFOs can advocate for better marketing outcomes."

LeadingAge National: November 5-8

At LeadingAge National, 3rdThird Marketing will present: “Fostering a Positive Selling Culture in Your Organization” on Sunday, November 5 at 4:30 p.m., Session 77-C.

Visit us in booth #863.

Give Your Community Two Gifts!

Attend our speaking session “Fostering a Positive Selling Culture” at LeadingAge National and have great odds of winning a $200 Harry & David gift basket for your community.

Call Don Warfield at 888-776-5135 or email ideas@3rdPlus.com to schedule a meeting at LeadingAge National.


Positive aging messaging meets positive results.

The Un-Senior Living Marketing Agency

What does it mean to be the industry’s only “Un-Senior Living” marketing agency? It means Un-ageist content. Unexpected creative. Uncommonly great ROIs. Unparalleled service. Unbelievably responsive. And, of course, Unforgettable work.

3rdThird enthusiastically learns everything about your brand’s DNA. And we use it to develop one-of-a-kind branding, marketing and lead generation programs that work 100% of the time. We adapt to your speed and processes, working as a true partner invested in your long-term success.

Branding, naming & repositioning • Sales coaching • Websites & email marketing • Content marketing & eBooks • Digital marketing & PPC • Social media & PR • Lead generation • Direct mail, print & brochures • Photography & video • Events & webinars • Podcasting & explainer video • Strategic marketing plans • Media planning & placement • Community turnarounds

Start with a Marketing Assessment for an honest look at your performance compared to the rest of the industry—learn more by contacting ideas@3rdPlus.com.



Transform your dining.

Culinary Coach gives senior living communities direct access to experts in the culinary field to self-operate or lend a hand to help you with your dining contractor.

We’re not a food contractor that profits from your dining operation, nor consultants who tell you what to do…and then disappear. Our service is a hybrid dining management approach that is built to your needs. Buy as little or as much of our service as you need.

The Culinary Coach leadership team is at the top of their field—experienced managers from the food contracting industry, senior living communities, retail and the restaurant industry. Lean on us for cycle menus, recipes, process and coaching to make your dining operation a success.

Dining program transformations • Coaching • Cycle menus & recipes • Registered dietitian • Hiring & training • Wine & cocktail programs • Dining with dignity • Multiple diets: AL, MC, Skilled

Start with a Culinary Assessment to get a clear picture of your dining and how to improve it—learn more by contacting ideas@3rdPlus.com.


Yes, we have a coach for that.

Senior Living communities are a complex mix of hospitality, medical care, operations, culinary and communications.

And each component aff ects the others. The Community Coach team helps your organization with senior-level talent contributing on a per-engagement basis or a monthly retainer.

Our coaches are senior-level professionals who have been in your shoes and excelled in their roles. Our areas of expertise include: Licensed Administrator Services • Executive Coaching • Sales Coaching • Human Resources Coaching • Culinary Coaching & Assessments • Marketing Coaching & Assessment • Operations Coaching • New Community Development • Community Repositioning

Start with planning how to get your organization where it needs to go—learn more by contacting ideas@3rdPlus.com.


Bring the college experience.

Envision residents receiving the latest research, technology, arts and humanities topics they want to know more about. Now you can with SparksPlus.

SparksPlus empowers administrators and activity directors by delivering top-tier intellectual activities and programming that are approachable, pre-packaged and ready-to-go. Speakers from world-class institutions such as Yale, Pratt Design Institute and the United Nations, or with recognized excellence as a Grammy Award winner, will talk directly to your residents via video on demand. Activities and guide are provided for your life-enrichment team to keep the conversations going.

Reach out to get your first Sparks Plus video and activities guide with our compliments—learn more by contacting ideas@3rdPlus.com.


811 1st Ave, Suite 360, Seattle, WA 98104