2024 Conferences

 

Join us for Enlightening Conversations!

3rdPlus is a thought leader in the aging services industry.

We want to shout from the mountaintop about all the ways we can help your senior living communities thrive. From marketing to dining to sales, we’re getting noticed for our big ideas that generate results!

Join us for one of our speaking engagements where we will share valuable tips, insights, and best practices.

Can’t make it? No problem. Once the live events are completed, we will offer complimentary online webinars on the same subjects below. 

Want us to speak to your team or conference? Send us an email at ideas@3rdPlus.com.

Upcoming 2024 Conferences

LeadingAge Texas

May 20-22

Presenting "Internalized Ageism" | May 20 at 1:00 pm

In this eye-opening presentation, 3rdThird Marketing (a division of 3rdPlus) will help you better understand the psychological triggers behind internalized ageism and how it shapes perceptions and impacts your success in marketing and census. The presentation includes real-world examples and videos of prospects reacting to images and messages. Attendees will discover which messages to use and those to avoid, along with both subtle and overt cues in architecture, dining, design, language, images, events, offers, etc. In addition, you’ll learn how to refocus prospects on positive associations of communal living and how to evaluate your own marketing and selling via the lens of internalized ageism to make it more effective. Presented by Derek Dujardin, Creative of Director of 3rdThird Marketing.

LeadingAge Massachusetts

June 11

Presenting "Internalized Ageism" | June 11 at 1:30 pm

In this eye-opening presentation, 3rdThird Marketing (a division of 3rdPlus) will help you better understand the psychological triggers behind internalized ageism and how it shapes perceptions and impacts your success in marketing and census. The presentation includes real-world examples and videos of prospects reacting to images and messages. Attendees will discover which messages to use and those to avoid, along with both subtle and overt cues in architecture, dining, design, language, images, events, offers, etc. In addition, you’ll learn how to refocus prospects on positive associations of communal living and how to evaluate your own marketing and selling via the lens of internalized ageism to make it more effective. Presented by Derek Dujardin, Creative of Director of 3rdThird Marketing.

OALA (Ohio Assisted Living Association Spring Conference)

May 21-22 

Presenting "OCCUPANCY NOW! 12 Steps to Full Census" | May 22 at 12:45 pm

If you know something needs to change in your approach to sales and marketing but don’t know where to begin, this presentation is for you. For more than a decade, 3rdThird Marketing, a division of 3rdPlus, has had a near-perfect record for turning around census challenges communities, and this presentation draws upon their deep expertise with short-term tactics to move the needle quickly on occupancy. Please note that this won’t be a rehash of common knowledge about sales and marketing in senior living but will proffer best practices proven to deliver faster, better ROIs for your marketing spends. In addition, metrics and targets will be provided to help assess marketing effectiveness while spotlighting wasteful tactics that don’t deliver. Best of all, attendees will leave this session with the confidence to be more thoughtful advocates on behalf of their marketing and sales teams.

Presenting "Deep Dive: Elevating Your Dining" | May 22 at 2:30 pm

The Holy Grail of the senior living community operation is having a stellar dining program. Attend this session and hear from Scott Daniels, CEC, CAA, AAC, a national senior living dining expert with 20+ years in food services and facilities management for one of the U.S.A.’s largest dining contractors, most recently as a District Manager, overseeing 18 retirement/acute/subacute account locations. Scott will share strategies and trends from the national arena that solve some of the toughest challenges to senior living dining today. Attend this session and take away inspiration, as well as easy tactics (that are practically free), your community can use to elevate the quality of your dining program.

 

Subject Matter Expertise.

Invite us to speak at your next event, podcast or executive retreat.

The 3rdPlus teams are subject matter experts in the aging services industry with deep knowledge about marketing, dining, sales, operations and building community culture that impacts your bottom line and the residential experience.

Below is a list of sessions we are frequently invited to give at conferences such as LeadingAge (both state and national), the Association of Jewish Aging Services (AJAS), EngAge BC and other organizations.

If you are interested in us giving a presentation to your executive team at a senior living community or your organization, please visit our Speakers Bureau page.

 
 

Positive aging messaging meets positive results.

The Un-Senior Living Marketing Agency

What does it mean to be the industry’s only “Un-Senior Living” marketing agency? It means Un-ageist content. Unexpected creative. Uncommonly great ROIs. Unparalleled service. Unbelievably responsive. And, of course, Unforgettable work.

3rdThird enthusiastically learns everything about your brand’s DNA. And we use it to develop one-of-a-kind branding, marketing and lead generation programs that work 100% of the time. We adapt to your speed and processes, working as a true partner invested in your long-term success.

Branding, naming & repositioning • Sales coaching • Websites & email marketing • Content marketing & eBooks • Digital marketing & PPC • Social media & PR • Lead generation • Direct mail, print & brochures • Photography & video • Events & webinars • Podcasting & explainer video • Strategic marketing plans • Media planning & placement • Community turnarounds

Start with a Marketing Assessment for an honest look at your performance compared to the rest of the industry—learn more by contacting ideas@3rdPlus.com.

 
 

 
 

Transform your dining.

Culinary Coach gives senior living communities direct access to experts in the culinary field to self-operate or lend a hand to help you with your dining contractor.

We’re not a food contractor that profits from your dining operation, nor consultants who tell you what to do…and then disappear. Our service is a hybrid dining management approach that is built to your needs. Buy as little or as much of our service as you need.

The Culinary Coach leadership team is at the top of their field—experienced managers from the food contracting industry, senior living communities, retail and the restaurant industry. Lean on us for cycle menus, recipes, process and coaching to make your dining operation a success.

Dining program transformations • Coaching • Cycle menus & recipes • Registered dietitian • Hiring & training • Wine & cocktail programs • Dining with dignity • Multiple diets: AL, MC, Skilled

Start with a Culinary Assessment to get a clear picture of your dining and how to improve it—learn more by contacting ideas@3rdPlus.com.

 

811 1st Ave, Suite 360, Seattle, WA 98104

3rdPlus.com

ideas@3rdplus.com

833-355-0793